The Greek word NEO meaning new, plus the ending M the initial letter of the word Mostaqbal, the Arab word for Future.

Neom, the 500 billion USD project, from the Public Investment Fund of the Kingdom of Saudi Arabia, is an international community of freethinkers, here to create a better future and address global challenges. Supporting the Saudi Vision 2030, zero-carbon, circular economy, and revolutionary design will reduce urban sprawl and enhance livability.

NEOM is a place, and idea, a special economic zone, is the innovative work across multiple sectors that not only diversify the Kingdom’s economy but offers solutions that other parts of the world can benefit from.

Neom is building a new model, a living laboratory for entrepreneurship, a home for an international community of dreamers and doers – set in breathtaking natural landscapes and driven by advanced disruptive technology.

The Project we undertook was to create awareness and “launch” NEOM.

Specifically, on the digital scene, to build 1.000.000 followers in each of the known platforms, Facebook, Twitter, LinkedIn & YouTube, from the following countries New Yok, London, Switzerland, UAE, Qatar, Hong Kong, Germany, France, within 45 days and only very premium and Ultra- high-net-worth individuals (UHNWI).

Our agency organized, optimized, and executed paid media and performance, across their various brand and asset campaigns and many franchise launch initiatives.

We worked on specific targets and metrics. We worked with internal, client’s and third-party platforms to justify, secure and count the outcome.

And we did it!