Hellagrolip SA is a Greek Commercial and Industrial Company which distributes its own fertilizers, as well as fertilizers by foreign firms.

The company’s philosophy is reflected in their pioneering products, in its full nutritional processing approaches which cover the entire range and the demands of contemporary agriculture. The expertise and specialized production methods of Hellagrolip give their products multiple advantages and excellent quality features, acknowledged by international firms, traders, competitors and customers, making the group one of the leading Companies in its field worldwide.

Being an industry leader, Hellagrolip drove the market to its biggest break! the country had to comply with EU CE product certifications. They approached us with a challenge—as a well-established, multinational brand, they had to work extra hard to keep their brand on top fresh and relevant to ever-changing demographics and political aspirations. We had to create a campaign that connects with young and elderly, educated and illiterate, price sensitive yet quality oriented, within the most contradictory market part of Greece, the Farmers and the most diverse audience.

Could all the above meet in a progressive market and social change?

AB&S was appointed to drive this change. And did so
We created a full PR and Communication plan plus Governmental Lobbying services, implemented via paid channels both traditional and digital, above and below the line.

From A to Z… and keep going